Client 2
Focus: Email Marketing, Retention, and Automation
Overview: Client 2 is a baby-care eCommerce brand focused on nurturing repeat purchases through personalized email experiences.
What I Did:
Optimized the homepage and key product pages with updated layout, SEO-focused copy, and clear CTAs to enhance user experience and visibility.
Built automated thank-you and loyalty flows (e.g., $5 store credit campaigns).
Designed weekly promo emails with nurturing CTAs such as “Subscribe & Save” and “Order More, Save More.”
Ensured brand and messaging consistency across campaigns using Shopify Flow automation (discounts, triggers, and post-purchase sequences).
Tools Used: Shopify, Shopify Flow, Email, Canva
Results:
✅ Improved homepage and product visibility with structured content and SEO elements.
✅ Increased returning customer rate through personalized, credit-based incentives.
✅ Boosted email open and click rates through warm, story-driven messaging.
✅ Enhanced customer lifetime value (LTV) via retention-focused automation flows.
