Focus: Shopify Optimization, Email Marketing, Meta Ads, SEO Strategy
Client 1
What I Did:
Optimized product pages with keyword-driven meta descriptions and structured feature lists.
Organized and improved website structure for a smoother shopping experience — optimizing collections, navigation, and product categorization for better SEO and user flow.
Created and managed weekly email campaigns (midweek educational content + weekend promos).
Developed Meta Ad campaigns ($10–$50/day budget) for conversion testing and retargeting.
Implemented advanced Shopify automation flows — including store credit rewards, referral codes, discount triggers, cart abandonment recovery, abandoned product browse, post-purchase Thank You emails, and a Welcome Email Series for new customers.
Tools Used: Shopify, Klaviyo, Loox, Meta Ads Manager, GA4, Canva
Overview: A US- and Canada-based eCommerce brand specializing in European organic baby formulas. My goal was to strengthen brand visibility, increase repeat purchases, and streamline marketing systems.
Results:
✅ Boosted repeat purchase rate through automated loyalty and follow-up emails.
✅ Improved ad click-through rates (CTR) and engagement through creative A/B testing.
✅ Enhanced customer experience and navigation with an organized, SEO-structured website.
✅ Increased email-driven revenue with automated retention flows.
Optimized & Improved Homepage
Optimized & Improved Pages
Flow & Email Automation
Meta Ads Campaign Results
$1,224.83 total spend → $11,744.80 in revenue (9.59x ROAS)
117 purchases at $10.47 cost per purchase
1.5% CTR, 185 add-to-carts
Result: Highly profitable campaign optimizing conversion and retention across US & Canada markets with opportunity to retarget ATC.
From Inbox to Checkout
Designed high-performing weekend promo emails that nurtured trust and encouraged repeat purchases. Featuring curated product highlights, discount offers, and warm messaging that kept customers engaged and coming back.
