Designed a simple, automated conversion system that turns first-time visitors into repeat buyers — without relying on constant posting or high ad spend.
Retention-Led Funnel System for a Baby Food & Care Ecommerce Brand
Overview
This project focused on building a retention-first funnel for a baby food & baby-care ecommerce brand in a trust-sensitive market.
Instead of chasing more traffic or content volume, the system was designed to:
Capture existing demand
Convert visitors with clarity and reassurance
Automate follow-up and repeat purchases
Create predictable revenue through lifecycle automation
This allowed the brand to grow without increasing complexity or manual effort.
The Conversion System
1. Visitor → Buyer (Front-End Funnel)
Trust and clarity
Simple decision-making
Clear next steps
Visitors landed on a homepage and product experience optimized for:
Key pages were structured to guide users into:
First-time purchases
Subscribe & Save options
Email capture for follow-up
2. Buyer → Repeat Buyer (Lifecycle Automation)
Once a user entered the system, automation handled the rest.
This included:
Welcome and education sequences
Abandoned cart and checkout recovery
Post-purchase reassurance and reordering prompts
Loyalty and store credit incentives
The result was a system that continued selling after the first visit.
3. Repeat Buyer → Predictable Revenue
By aligning email timing with customer behavior and product usage cycles, the brand increased:
Repeat purchases
Customer lifetime value
Revenue consistency
This removed the need for constant promotions or posting.
Results
Improved conversion efficiency across key pages
Higher engagement and revenue from email-driven flows
Increased customer lifetime value through retention automation
Reduced dependency on manual campaigns and social posting
The system allowed the brand to grow with fewer moving parts, not more.
What This Demonstrates
This project reflects how I work:
I don’t build isolated tactics
I design simple conversion systems
I focus on lifecycle, not vanity metrics
I optimize what already exists before scaling spend
This approach works especially well for brands that want predictable clients and revenue, not just more traffic.