Funnels & Automation
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Planning and building end-to-end funnels that guide customers from awareness to purchase
Creating lead generation funnels for free downloads, waitlists, quizzes, or giveaways
Mapping out customer journeys that align with product types (e.g., gift bundles, subscriptions, product launches)
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Welcome sequences
Abandoned cart recovery
Post-purchase thank you + review requests
Win-back campaigns for inactive customers
Product education/nurture sequences
Segmenting email lists for targeted messaging based on behavior and purchase history
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Connecting funnels with Facebook & Instagram ads to drive traffic to optimized landing pages
A/B testing email subject lines, CTAs, and sequences to improve open and click-through rates
Monitoring key funnel metrics like opt-in rate, email CTR, add-to-cart rate, and conversion rate
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Using Shopify integrations with Klaviyo, ReConvert, or Zapier for automated customer flows
Automating backend tasks (e.g., tagging customers, tracking birthdays, segmenting new vs. repeat buyers)
Creating landing pages and opt-in forms using Shopify, Linktree, or third-party builders (PageFly, Leadpages, etc.)