Funnels & Automation

    • Planning and building end-to-end funnels that guide customers from awareness to purchase

    • Creating lead generation funnels for free downloads, waitlists, quizzes, or giveaways

    • Mapping out customer journeys that align with product types (e.g., gift bundles, subscriptions, product launches)

    • Welcome sequences

    • Abandoned cart recovery

    • Post-purchase thank you + review requests

    • Win-back campaigns for inactive customers

    • Product education/nurture sequences

    • Segmenting email lists for targeted messaging based on behavior and purchase history

    • Connecting funnels with Facebook & Instagram ads to drive traffic to optimized landing pages

    • A/B testing email subject lines, CTAs, and sequences to improve open and click-through rates

    • Monitoring key funnel metrics like opt-in rate, email CTR, add-to-cart rate, and conversion rate

    • Using Shopify integrations with Klaviyo, ReConvert, or Zapier for automated customer flows

    • Automating backend tasks (e.g., tagging customers, tracking birthdays, segmenting new vs. repeat buyers)

    • Creating landing pages and opt-in forms using Shopify, Linktree, or third-party builders (PageFly, Leadpages, etc.)

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