Social Media Strategy & Management Skills

Developing content calendars aligned with brand campaigns and product launches

Creating platform-specific strategies for Instagram & Facebook to grow visibility and engagement

Analyzing audience insights to define content pillars, brand voice, and storytelling style

Planning content around seasonal trends, promo cycles, and customer behavior

Writing engaging captions that reflect the brand’s tone and drive action

Curating product visuals, lifestyle photos, and UGC for cohesive feed design

Designing static graphics and story slides using Canva or Adobe Express

Creating Reels concepts or directing short-form video ideas for engagement and reach

Scheduling content using tools like Meta Business Suite, Planoly, Later, or Buffer

Monitoring insights and KPIs (reach, saves, shares, link clicks, engagement rate)

Reporting on monthly performance and adjusting strategies based on what’s working

Tracking campaign performance (new drops, sales, giveaways, etc.)

Managing DMs, comments, and inquiries in a timely, brand-aligned way

Encouraging community engagement through CTAs, polls, and story interaction

Partnering with micro-influencers or customer UGC for reach and trust

Collaborating with Facebook Ads strategy to align organic content with paid goals

Creating organic posts that support conversion-focused ad campaigns

Using social content to nurture audiences and move them down the funnel