Facebook & Instagram Ads Management
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Developing full-funnel ad strategies (awareness, consideration, conversion, and retargeting)
Mapping ad flows to match business goals — product launches, lead gen, sales promos, or course sign-ups
Aligning ads with organic content, landing pages, and email sequences for maximum ROI
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Creating custom audiences based on:
Website traffic
Add-to-cart & purchase events
Instagram/Facebook engagers
Lookalike audiences (from email lists, video views, purchases)
Using interest targeting for parenting, baby care, skincare, wellness, etc.
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Writing compelling ad copy that speaks directly to the target audience’s needs
Sourcing and structuring creative assets (images, videos, UGC, testimonials) for ad performance
Running A/B tests for copy, creatives, CTA buttons, and ad formats