Facebook & Instagram Ads Management

    • Developing full-funnel ad strategies (awareness, consideration, conversion, and retargeting)

    • Mapping ad flows to match business goals — product launches, lead gen, sales promos, or course sign-ups

    • Aligning ads with organic content, landing pages, and email sequences for maximum ROI

    • Creating custom audiences based on:

      • Website traffic

      • Add-to-cart & purchase events

      • Instagram/Facebook engagers

      • Lookalike audiences (from email lists, video views, purchases)

    • Using interest targeting for parenting, baby care, skincare, wellness, etc.

    • Writing compelling ad copy that speaks directly to the target audience’s needs

    • Sourcing and structuring creative assets (images, videos, UGC, testimonials) for ad performance

    • Running A/B tests for copy, creatives, CTA buttons, and ad formats

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