Marketing & Conversion Optimization (CRO)

Turn your website into a revenue-generating machine using data, not guesswork.

    • Setting up GA4 with enhanced event tracking (add-to-cart, checkout, purchase, form submissions)

    • Installing and configuring Google Tag Manager for advanced tracking

    • Creating custom events for button clicks, form submissions, and user interactions

    • Setting up funnel tracking to identify drop-offs and conversion opportunities

    • Monthly reporting dashboards to monitor performance and key metrics

    • Enhancing product page structure for higher add-to-cart rates

    • Adding trust badges, benefits, and persuasive copy that drives action

    • Improving CTA placement, size, and clarity

    • Testing product images, layout variations, and content flow

    • Optimizing landing pages for campaigns, offers, and lead generation

    • Reducing friction through clearer messaging and improved user experience

    • Full site audit to identify bottlenecks across product pages, cart, and checkout

    • Heatmap and scroll-depth analysis to understand visitor behavior

    • Reviewing navigation structure, homepage flow, and call-to-action placement

    • Identifying UX issues that prevent customers from completing purchases or inquiries

    • Prioritized list of recommended optimizations based on impact

    • Creating A/B tests for CTAs, headlines, layouts, pricing, and page elements

    • Running split tests for product pages, service pages, and landing pages

    • Testing cart and checkout improvements to reduce abandonment

    • Analyzing results and implementing winning variations

    • Continuous experimentation cycle for ongoing improvement

    • Optimizing service pages for higher inquiry and booking rates

    • Improving messaging, proof elements, and CTA placement

    • Reducing friction by simplifying forms and improving user flow

    • Enhancing the booking or contact process for higher conversions

    • Creating clear and persuasive offer structures that convert visitors into leads

You’re already getting traffic, but conversions are low — and you’re not sure why. You’re doing everything right: running ads, posting content, sending emails… yet visitors browse and leave without buying or contacting you. You know something in your funnel isn’t working, but you can’t see exactly where.

Get a Free Conversion Audit

I’ll find the bottlenecks in your funnel and show you what needs to be fixed.